Robin Seiler brings over 16 years of independent school administrative experience. Most recently, Robin served as Interim Director of Admission at Flintridge Sacred Heart School in Pasadena, CA. At Louisville Collegiate School, her most current role was to lead the recruitment, admission and enrollment process as Director of Enrollment and Recruitment. Her responsibilities included strategic planning, marketing, and financial aid. Prior to her most recent role, she served as Director of Admission and Financial Aid and Associate Director of Admission.
During her tenure directing the school’s admission team, innovative efforts resulted in an enrollment increase from 650 to 720 students. This 10% boost in enrollment occurred from 2007-2013 during the Great Recession when many independent schools’ enrollment numbers dropped or at best, remained steady.
Robin’s keen sense of understanding school culture and the broader community, in addition to her collaborative leadership style, have resulted in the development of a large spectrum of programs that contributed to an increase in applications, enrollment, and retention. Examples of these accomplishments include; Creation of Middle School Merit Scholarship Program and Upper School Merit Scholarship program application process, active participant in establishing a Junior Kindergarten program, and the restoration of revenue generating Exchange Student program.
Robin brings years of experience from the “tuition driven” vantage point where a school relies on admission numbers and net tuition revenue to meet its budget.
Robin believes her ability to build relationships with all constituency groups plays a key role in her success as Director of School Partnerships, East.
Alex earned a Master’s Degree in Counseling Psychology from Prescott College in 2002. He comes to 3W with an extensive background of providing exceptional professional service to students, families, as well as the schools they represent.
Since 2002, Alex has committed his life’s work to students and their families within schools. As a Director of International Admission, Director of Admission, Director of Financial Aid, student counselor, dorm parent, teacher, and coach, Alex has helped schools become very successful. Perhaps more importantly, he has gained a strong understanding of the student experience in independent schools.
Alex prides himself on establishing and maintaining trust when working with others in a collective effort to provide a safe, enriching rite of passage for students seeking education in the U.S. As Director of School Partnerships for 3W you can expect Alex to be responsive, caring, honest, and thoughtful in meeting the needs of our school partners and the people we serve together.